Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: VOLUME PURCHASED SEGMENT / PACKAGE OF SAME PRODUCT

CHOICE 3 COMPONENT: SET A PRICE CAP

No. SIC Year Notes
1 4841 2006 With the help of Nielsen ratings for TV commercials, the Weather Channel offered a deal to Starcom USA clients guaranteeing a specific audience level for their commercials. Starcom views the project as an experiment, should it be successful, it may push for a similar deal from other networks.
2 6331 1991 To avoid volatile commercial-property and casualty rates, some firms try offering more three-year contracts, sharing some risk by locking in premiums for nervous clients.

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