Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: VOLUME PURCHASED SEGMENT / VOLUME DISCOUNT DOLLAR AMOUNT BASED ON REACHING STATED PURCHASE TARGETS

CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE

No. SIC Year Notes
1 6211 2003 Brown/Co, the discount brokerage unit of J.P. Morgan Chase & Co. charges only $5 a trade, and will offer special perks to traders making at least 250 trades every six months. Track Data said it will charge half a penny a share commission, with $1 minimum. Their service is geared to traders who trade 100,000 shares a month, and also receive waivers from $99 a month software fee.

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