Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: VOLUME PURCHASED SEGMENT / VOLUME DISCOUNT OF PERCENTAGE OF VALUE OF PURCHASES OVER TIME
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
| No. | SIC | Year | Notes |
| 1 | 5999 | 2005 | To attract and keep customers, Amazon continues to offer free shipping on orders of $25 or more. |
| 2 | 6141 | 2006 | Automakers are offering branded credit cards which allow consumers to raise points or cash back for their purchases. The GM Flexible Earnings card gives one penny good anywhere and three pennies for GM cars per dollar. Redemption credit is up to $3,500 per car, depending on the vehicle. |
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