Reduce Price to Improve Revenues and Margins




No. SIC Year Notes
1 4724 1987 Discount travel agency, FareDeal, charges a $25 annual membership fee and gives 5% rebates on airfare, hotels and rental cars.
2 5411 1989 Safeway and others are giving out "preferred customer" cards that give frequent shoppers extra perks (savings).
3 5411 1997 Dorothy offers Club DLM. Customers sign up for the discount program by providing some personal information, such as name and address, in exchange for a card, which the company uses to track buying habits. Allowed Dorothy to stop running item-price ads.
4 5411 2001 The Safeway Savings program has improved store sales and increased customer loyalty. The most loyal customers are rewarded with selective discounts and are therefore encouraged to devote a larger fraction of their total expenditure to the store.
5 5541 1994 Sunoco offering a joint credit card with Mastercard which offers rebates on gasoline purchases.
6 5600 2009 Saks 25% off "Friends and Family" sale excludes Gucci, Cartier, Chanel, Loro Piana, Oscar de la Renta, Zegna, and Christian Louboutin.
7 5621 2001 Chico's has created good customer relations with their Passport Club which offers a permanent 5% discount for $500 spent, which has encouraged their Club members, about half of their total sales, without affecting margins.
8 5812 1991 Metro offers a "Preferred Customer" card that entitles the bearer to a 10% discount on any purchases. Expires 9/15/91
9 5941 1998 For $15 the believers of REI get a lifetime membership in the co-op, entitling them to annual patronage dividends averaging 10% of purchases. The retail chain boasts 1.5 million active members.
10 5942 1990 Waldenbooks is launching a membership program to reward frequent book buyers with discounts and extra service. Membership will cost $10 a year ($5 for those who sign up in March). Members will get an immediate 10% discount on every book in any store. For every $100 of accumulated purchases, members will receive a $5 discount coupon. Membership also offers such benefits as check acceptance without additional identification. There's some concern in the industry that the pricing move could start off a pricing war. B. Dalton/Barnes & Noble says that it will follow with a membership program if the Waldenbooks program is implemented as planned. Crown bookstores currently offer 35% to 40% discounts on best sellers and 20% off most other hard-covers.
11 5961 1995 Members of CUC's travel club get a 5% cash refund on all purchases. That means that anyone who spends more than $1000 a year on travel earns back his $49 travel membership fee.
12 6141 1990 Citicorp has a frequent-shopper program, which gives customers a personal bar-coded scanner card to give customers automatic rebates and discounts.
13 7011 1986 The 307,000 seniors who belong to the Days Inns club receive discount rates–they accounted for 10% of the chain's revenues last year.

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