Individual customer segment

For a complete explanation of this process, or details of these steps, please review the Directions to Reduce Price to Improve Revenues and Margins.

A. Change the Benefit Package Examples>>

B. Change the Basis of Charge
No Examples)

C. Change the List Price Examples>>

D. Change the Optional Components of Price:

  • Provide a rebate Examples>>

  • Offer a coupon Examples>>

  • Waive, or make a one time or periodic payment, to cover some costs of the customer Examples>>

  • Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>

  • Set a Price cap Examples>>

  • Extend a payment term Examples>>

  • Provide a meet or release agreement Examples>>

  • Allow the customer to set the price Examples>>

<<Return to Choice 2

<<Directions to Reduce Price