Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: INDIVIDUAL CUSTOMER SEGMENT

CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE

No. SIC Year Notes
1 2731 2006 As prices for college textbooks soar, schools, publishers and lawmakers are looking for ways to ease the burden. Publishers are promoting custom texts which contain chapters from various textbooks, this may be more useful and cheaper for the student but they are rarely resold outside their own campus.

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