Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOCATION SEGMENT
CHOICE 3 COMPONENT: WAIVE, OR MAKE A ONE TIME OR PERIODIC PAYMENT, TO COVER SOME COSTS OF THE CUSTOMER
| No. | SIC | Year | Notes |
| 1 | 2834 | 1993 | Wyeth-Ayerst launched Norplant in the US at a price of $350. In other countries, Norplant costs clinics as little as $23. |
| 2 | 7375 | 2009 | Angie's List has used paid subscriptions to build itself from a small grass-roots community site that reviews and rates service providers ranging from plumbers to wedding planners into a multimillion-dollar business. Angie's List has monthly, annual, and lifetime rates. Fees vary by locale. Supply and demand determine the price. Angie's List has monthly, annual, and lifetime rates. It is free in some markets where it has few subscribers. A one-year subscription in San Jose, CA is $53 plus $10 sign-up fee. In Chicago, it is $67 plus $15 sign-up. |
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