Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOSS LEADER SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 4512 | 1986 | This weekend, Eastern will advertise a new children's fare from most U.S. points to Florida cities for as little as $49 round-trip midweek and $70 on weekends. Trying to attract families who might otherwise drive to Florida. |
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