Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOSS LEADER SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 5812 | 2007 | As cash-strapped consumers are reducing their restaurant expenditures, many casual-dining chains are pushing their most profitable menu items, alcoholic drinks. Metromedia Restaurant Group's Bennigan's Grill and Tavern is offering inexpensive "bar bites" to target younger working professionals. It hopes to boost alcohol sales to 25% of the total sales. |
| 2 | 7372 | 2006 | As simple, serviceable alternatives to Microsoft Office proliferate, it seems as if the era of Web-based software is up on us. Google spreadsheet, AjaxWrite, and Writely are all free applications, at least for now. This new breed of Web-based applications is going to pose a huge challenge to the traditional desktop software. Microsoft Office programs will remain the choice for corporations, schools, and large institutions where their advanced features are widely used. But for individuals and small businesses, simpler will be better – especially if it's cheap or free. |
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