Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOSS LEADER SEGMENT
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 2111 | 1993 | Philip Morris is marketing its deep discount brand, Basic, with 2-for-1 promotions. |
| 2 | 5600 | 1996 | At Limited's Structure stores, they recently marked down sports shirts by inviting shoppers to buy one at full price and get 50% off a second one. |
| 3 | 5611 | 2009 | As the frigid spending climate has chilled results at many retailers, Jos. A. Bank Clothiers has broken the ice by turning up the heat on discounts. It increased its discounting last year in a move to draw shoppers during these tough economic times. One of its more creative gimmicks was a buy one suit and get two free sale for one day in September, and again for a few days after Christmas. Sales have grown by double digits the past three quarters. |
| 4 | 5812 | 1988 | Ceasars is implementing a 2-for-1 price. |
| 5 | 5812 | 2009 | TGI Friday's is pursuing the parsimonious with nine new salads and sandwiches in April for $5—a move that has boosted its lunch business. The regular prices for the nine salads and sandwiches range from $6 to $11 and will go back into effect June 1. The company is also offering "endless" refills on soup, salad, breadsticks, and drinks during lunch for $6.99. |
| 6 | 5900 | 2005 | Price Chopper delivers value through promotions. It tries to craft promotions with a theme to bring excitement into the stores in addition to low prices such as a 99-cent aisle and a buy-one-get-one free sale. |
| 7 | 5961 | 1991 | Book-of-the-Month Club Discount gives you 4 books for $1 each with no obligation to buy another book. You must pay shipping and handling charge. You buy into the hassle of receiving notices every month and having to send in a card saying you don't want anything else. Discount is for initial purchase only. |
| 8 | 7999 | 2003 | The California Ski Industry Association targeted fourth-, fifth- and sixth-graders by allowing them to ski or ride boards free at any of 30 participating resorts, if accompanied by a paying adult, throughout the 2003-04 season. For $18, the kids receive a "passport," with photo, that grants them free tickets. |
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