Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: LOSS LEADER SEGMENT

CHOICE 3 COMPONENT: SET A PRICE CAP

No. SIC Year Notes
1 4512 1986 TWA has new fares allowing round-trip travel from NY to London, Paris, Brussels, and Amsterdam for less than $400 – a reduction of as much as 46% from TWA's current coach fares. But restricting fares to travelers between ages 12 to 24.

<< Return to Choice 3