Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: LOW DEMAND PERIOD SEGMENT

CHOICE 3 COMPONENT: CHANGE THE LIST PRICE

No. SIC Year Notes
1 3711 1991 Chrysler did lower the tentative base price of one model–the Chrysler LeBaron sedan–by 5.3%. The company plans to use the less costly LeBaron to replace the high-end Plymouth Acclaim this fall.

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