Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: LOW DEMAND PERIOD SEGMENT

CHOICE 3 COMPONENT: OFFER A CALL

No. SIC Year Notes
1 1521 2006 To deal with a difficult market and skittish buyers, Mid-Atlantic Builders offered to adjust the sales price downward up to 45 days before closing if the price on one of its similar homes declines.
2 3711 1990 Chrysler is telling dealers it plans to raise prices on its 1991 minivans by as much as 12%. Signal price increase.
3 6531 2006 To deal with a difficult market and skittish buyers, Waterford Development Corp will have homes reappraised two years after closing. If the price drops, the company says it will write the buyer a check for up to 15% of the original sales price, not including any optional upgrades.

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