Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: OCCASION SEGMENT

CHOICE 3 COMPONENT: OFFER A CALL

No. SIC Year Notes
1 4813 1993 To generate interest in its new collect-call service, AT&T said it would cut 10% off the price of collect calls on the Fourth of July and would offer a 30% discount throughout the summer on collect calls made from selected airports.
2 5999 2004 Bloomingdale's has mailed out coupons to shoppers for $25 off any $100 purchase next week.
3 5999 2004 At Restoration Hardware, which has done little discounting so far, customers will get 20% off their entire purchase on Dec. 5 and 6.
4 6021 1991 One Banc One affiliate has "sidewalk sales." Branch owner grills hot dogs and hamburgers, there's a petting zoo, and there are one-day bargains like a quarter percent added to the prevailing rate on 6-month CDs.

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