Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PERFORMANCE PERCEPTION SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 7375 | 2005 | For the small-town attorney or building contractor, traditional pay-per-click Web ads still don't lead to phone calls as often as phone-book classifieds. So AOL in April started selling pay-per-call ads with technology from San Francisco startup Ingenio. |
<< Return to Choice 3