Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT

CHOICE 3 COMPONENT: PROVIDE A REBATE

No. SIC Year Notes
1 6141 1989 Discover charges no annual membership fee. Discover's fees for retailers are much lower than AmEx, Visa or Mastercard. Discover has a "cash back" feature whereby customers charging more than $3000 receive a cash refund of 1% of their total.
2 3661 2002 Verizon Wireless is working with Motorola to get people to buy the new phones needed to access the high-speed network. In a joint promotion, Motorola is offering a $50 rebate on a $249.99 phone needed to take advantage of Verizon's network.

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