Relationship renewal segment

For a complete explanation of this process, or details of these steps, please review the Directions to Reduce Price to Improve Revenues and Margins.

A. Change the Benefit Package
(No Examples)

B. Change the Basis of Charge Examples>>

C. Change the List Price Examples>>

D. Change the Optional Components of Price

  • Offer a coupon Examples>>

  • Offer a trade-in allowance Examples>>

  • Provide a sample of the product Examples>>

  • Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>

<<Return to Choice 2

<<Directions to Reduce Price