Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: RELATIONSHIP RENEWAL SEGMENT

CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE

No. SIC Year Notes
1 7375 2006 As AOL introduces broadband services, made possible through agreements with phone and cable companies, it will drop the price of its dial-up services to $17.95 a month for existing customers who agree to sign a one-year contract. Those who do not want to commit will face price hikes.

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