Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: RELATIONSHIP RENEWAL SEGMENT

CHOICE 3 COMPONENT: PROVIDE A SAMPLE OF THE PRODUCT

No. SIC Year Notes
1 2711 2006 Subscribers can now renew their Business Week subscription and send a year-long subscription to the person for only $59.97. That's a savings of 88% off the cover price for both subscriptions.

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