Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: TARGETED COMPETITOR SEGMENT
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 2676 | 1993 | As Tambrands has been raising prices, Playtex, Kimberly-Clark's Kotex and Johnson & Johnson's o.b. brands have increased promotions. |
| 2 | 2676 | 1996 | Tambrands market share has fallen. Rivals such as Playtex Products and Kimberly-Clark are bombarding consumers with discounts and coupons. |
| 3 | 6211 | 1987 | Quick & Reilly sends Schwab customers four $25 Credit Vouchers, each good for an extra $25 commission saving on any trade with them. May use the Credit Vouchers any time within six months. Has lower prices than Schwab on most trades even before the deduction. |
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