Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: VOLUME PURCHASED SEGMENT
CHOICE 3 COMPONENT: OFFER A CALL
| No. | SIC | Year | Notes |
| 1 | 4813 | 1992 | AT&T has an Area Code Option that gives customers a 20% cut on calls to the domestic area code they dial most frequently–if the customer signs an 80-month contract. Plan starts May 1. |
| 2 | 6211 | 2000 | The National Discount Brokers offers a speedy and streamlined interface for investors. Traders have full access to accounts and order entry on one simple screen. The website offers Trader Advantage, and the customer is charged only a single commission for multiple trades of the same stock on the same side of the market on the same day. This company is known to be very attentive to its customers. |
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