Reduce Price to Improve Revenues and Margins


1. Attract Customers

Improve share of customer's purchases

No. SIC Year Notes
1 3571 2002 Hewlett-Packard will retain its market share leadership by bundling PCs with other products and services for companies, by competing on price, and by innovating for consumers.
2 4813 2004 Verizon began selling consumers a package of DSL and pay-TV through an alliance with satellite broadcaster DirecTV. Both local Bells and cable firms view these bundled service plans as a key tool to hold onto customers.
3 5411 1991 Safeway has a Hot Buy guarantee. If you find a lower advertised price on any HOT BUY item this week, let Safeway know and they'll match that price. Item must be the same Size, Brand and Quality.
4 5912 2001 Merck-Medco, a pharmacy-benefit manager, is offering a drug discount program with Reader's Digest to seniors called Your Plan. Seniors who pay a $25 initiation fee can receive discounts on all drugs.
5 8742 2009 Powerfeedback is providing free research reports, and giving away three hours of consulting services to both prospective and current customers in order to boost revenue, which has surged 26% in the past 3 months.

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