Reduce Price to Improve Revenues and Margins


C. Competitive Supplier Segments

Location Segment

No. SIC Year Notes
1 2834 1993 Wyeth-Ayerst launched Norplant in the US at a price of $350. In other countries, Norplant costs clinics as little as $23.
2 3571 1986 Asian-built machines sold by Leading Edge and Victor are undercutting Olivetti prices. In response, IBM cut European list prices 25%.
3 4813 2005 Wireless and landline telephone service providers offer special plans for those who call a specific country repeatedly.
4 5942 2000 There is little to differentiate books so Amazon and had to compete on price, which means online books sell for as much as 30% less than those on store shelves.
5 6531 2002 In response to some of the pricing pressure from the online realty firms, Caldwell Banker recently introduced a web based brokerage that offered discounted fees in Pennsylvania and Illinois.

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