Reduce Price to Improve Revenues and Margins

CHOICE 1: SELECT THE OBJECTIVE OF THE PRICE REDUCTION

2. Retain Customers

Narrow price differences with competition

No.	SIC	Year	Notes
1	2111	1992	Last March RJR cut the price on its Magna and Sterling brands 30% to stem the erosion in market share.
2	3711	2004	Manufacturers are starting to offer low-rate financing for certified vehicles, a response to the realities of the incentive-laden new car market.
3	4813	2007	AT&T raised prices on many calling features for California residents. Rival Comcast offers up to 12 calling features at no additional charge to customers who subscribe to the $33 monthly digital voice service.
4	5331	2008	Retail price wars start early for Christmas toy sales. Amazon and the individual toy sellers it promotes match Wal-Mart's low prices, but the discounts were offset by shipping charges.
5	6321	2009	Only Progressive gives you the option to name your price. They say that if you tell them what you want to pay, they will build you a policy to fit your budget.