Reduce Price to Improve Revenues and Margins

CHOICE 3: USE COMPONENTS OF PRICE TO FURTHER LIMIT THE SPREAD OF THE LOWER PRICE

D. Change the Optional Components of Price

Offer a trade-in allowance

No. SIC Year Notes
1 1542 1992 New "Class A" buildings have made aggressive concessions including free rent, assumption of unexpired leases.
2 3577 1998 Lexmark Inc. is offering to sell its cartridges at a discount – if the purchaser agrees not to let the empty cartridge get into the hands of any remanufacturers.
3 4813 1992 AT&T mails out a $20 check to potential customers. If they endorse the check and cash it, they switch to AT&T automatically.
4 6141 2004 Fierce competition in the battle for credit card market share has driven plastic issuers to keep churning out the zero-rate or low-rate balance transfer offers they've come to rely on.
5 7841 2005 Blockbuster has struck against Netflix by announcing that it will give members of its competitor's service two free months of movies and free DVD if they switch over.

<< Return to Choice 3 Directions