Reduce Price to Improve Revenues and Margins


A. Product Purchased Segments

Product Cost Savings Segment

No. SIC Year Notes
1 2731 2006 Electronic textbooks may present an option for students struggling with rising textbook costs. Typically password protected online access costs about half of the price of a traditional book.
2 3571 1992 IBM completely revamped its PC offerings, creating four distinct lines aimed at corporations, small businesses, laptop users, and bargain hunters–now covering all price points for all customers.
3 4724 2006 Opaque systems, such as those operated by Priceline and Hotwire, benefit the suppliers by reaching out to the most price-conscious travelers without making bargains available to the general public.
4 5735 2007 Many movie studios are reluctant to put their films up for rent or sale on Apple's iTunes service because of Apple's pricing. Apple generally charges $14.99 for new titles compared with $18 for a new DVD, undercutting income for the studios.
5 7375 2004 Microsoft also offers a stripped- down service called MSN Plus for $5.95 a month but it lacks most of the compelling features of Premium except for the larger e-mail attachments.

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