Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOW DEMAND PERIOD SEGMENT
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 3711 | 1992 | Porsche highlighted its exclusivity in the mid-80s by aiming at the high end of the luxury-car segment. Premium pricing has backfired in the recession. New 968 model priced $3500 cheaper than the 944 it replaces. |
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