Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: OCCASION SEGMENT

CHOICE 3 COMPONENT: WAIVE, OR MAKE A ONE TIME OR PERIODIC PAYMENT, TO COVER SOME COSTS OF THE CUSTOMER

No. SIC Year Notes
1 3000 2007 When a product does not meet delivery deadlines or quality requirements, sellers may agree to pay a performance penalty to buyers.
2 4841 2004 EchoStar's fight against Viacom has angered some customers. A good amount have switched to DirecTV as a result. But other customers praised EchoStar for standing up to Viacom instead of giving in and passing along a rate increase to customers or carrying channels that customers don't want. To placate angry customers, EchoStar plans to give them as much as $2 per month in credits until full service is restored.
3 6021 2005 Last month, Commerce Bancorp said it will reimburse fees for use of out of network automated-teller machines for customers with more than $2,500 in their accounts. This was in response to customer criticism over Commerce's limited ATM network. That doesn't mean the competition won't be watching closely to see how customers react. In the meantime, Commerce is also slowly expanding its ATM network.
4 6282 2009 A multibillion-dollar hedge fund run by Renaissance Technologies LLC's has waived all its management fees for 2009, a rare move suggesting fund managers' pay will come under greater pressure in the year ahead. The fund will have to make back losses before investors must pay performance fees or share the fund's profits with its managers.

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