Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: RELATIONSHIP RENEWAL SEGMENT

CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE

No. SIC Year Notes
1 7372 2009 Microsoft said it will charge $129.99 for Windows 7 Home Premium — expected to be the most popular version for consumers –upgrade for the version for Windows Vista. Until July 11, Microsoft said U.S. consumers can preorder an upgrade copy of Windows 7 Home Premium through retailers for $49.99.

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