Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: RELATIONSHIP RENEWAL SEGMENT

CHOICE 3 COMPONENT: OFFER A TRADE-IN ALLOWANCE

No. SIC Year Notes
1 7372 1998 Quicken Deluxe 99 is priced at $59.99, plus a $20 rebate for current Quicken users. Quicken Home & Business 99 is priced at $89.99, plus a $20 rebate for current users.

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