Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: PUBLIC RELATIONS SEGMENT / AVOID PUBLIC OR GOVERNMENT ACTION AGAINST THE COMPANY
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
|Ticketmaster has started experimenting with the sale of concert tickets without the "convenience" fees that have stoked a consumer backlash. Convenience charges are typically split between Ticketmaster and venue owners, with pieces sometimes going to artists and promoters. The justification is that buying tickets from Ticketmaster is more convenient than a venue box office.
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