Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 SEGMENTS: PUBLIC RELATIONS SEGMENT / REDRESS A FAILURE BY THE COMPANY

CHOICE 3 COMPONENT: OFFER A COUPON

No. SIC Year Notes
1 4512 2002 Travelers accustomed to travel vouchers handed out freely when a flight was canceled or overbooked may face a different picture. Northwest Airlines limits compensation for domestic flights to a $300 voucher and $750 for international flights.

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