Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: PUBLIC RELATIONS SEGMENT / SOFTEN THE IMPACT OF PRICE CHANGE
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 2111 | 1988 | Although cigarette makers are raising prices, they are also bombarding smokers with promotions to soften the blow. Analysts estimate that smokers are actually paying only around 11% more than they were in September, although prices are up more than 27%. |
| 2 | 7372 | 2009 | For consumers who bought PCs prior to the free upgrade program, Microsoft said it will charge $119.99 for Windows 7 Home Premium — expected to be the most popular version for consumers — instead of the $129.99 upgrade price for the comparable version of Windows Vista. |
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