Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: PUBLIC RELATIONS SEGMENT / SOFTEN THE IMPACT OF PRICE CHANGE
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 3711 | 1990 | BMW is sending certificates to last year's buyers, good for half the price cut now, to customers who bought those cars between Jan 1988 and September 1989. |
| 2 | 4512 | 2009 | Travelers can often find cheaper hotel and airline deals if they wait until later, even up to the last minute. To hedge against future price flops, travelers have a growing number of options from travel websites. Although many domestic airlines charge at least $150 to cancel or change a ticket, Southwest Airlines Co., Alaska Airlines Inc.'s Alaska Airlines and JetBlue, will credit any price drops toward a future ticket. |
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