Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 SEGMENTS: RELATIONSHIP RENEWAL SEGMENT / CUSTOMERS AT THE END OF SUBSCRIPTION OR CONTRACT PERIOD

CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND

No. SIC Year Notes
1 4813 2004 TracFone sells 100 minutes of airtime for $29.99 and 400 minutes for $79.99. Those minutes lapse in two months unless customers renew plans. It rolls over unused minutes when customers renew. It also offers a one-year deal with 250 minutes for $94.99.

<< Return to Choice 3