Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 SEGMENTS: RELATIONSHIP RENEWAL SEGMENT / CUSTOMERS AT THE END OF SUBSCRIPTION OR CONTRACT PERIOD

CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY

No. SIC Year Notes
1 4812 2003 Verizon offers its customers a Worry Free Guarantee. One feature is "New Every Two" which allows the subscriber to get a new phone or a $100 credit towards a new digital phone.

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