Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / STANDARD LEADER PRICE AGAINST ANOTHER LOW-END COMPETITOR
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
No. | SIC | Year | Notes |
1 | 4512 | 2007 | Last month, American fired back at JetBlue Airways in New York and Boston by giving frequent fliers there a free ticket anywhere American flies, in return for buying two round-trips on American on a route to Florida or California where it competes with JetBlue. Offering the bonus of a free ticket to most anywhere in the world makes American's frequent-flier program powerful, and cost-effective. |
2 | 7372 | 1991 | To counter Microsoft's push, Lotus gave away its $495 Ami Pro word processor for Windows w/ each sale of its high-end 1-2-3. |
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