Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: VOLUME PURCHASED SEGMENT
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 2111 | 1998 | In the next few weeks, Philip Morris will begin its buy-three-packs, get-two-free deal on its Marlboro brand. |
| 2 | 2840 | 1987 | Neutrogena offers one free bar when you buy a package of two. |
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