Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: REWARD CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: LOSS LEADER SEGMENT

CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY

No. SIC Year Notes
1 3571 1999 In February, Free PC jolted the computer industry when it said it would give away sub $1000 PC's made by the Compaq Computer Corp. that came with free internet to people who agreed to share personal data and be exposed to targeted advertising.
2 7319 1999 Unlike companies that charge a monthly fee for their "free" computer. Free PC levies no fees and allows customers to cancel the service and return their PC's at any time. The catch: Free PC constantly displays ads on its customer's PC screens.

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