Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: REWARD CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: CUSTOMER COST SAVING SEGMENT

CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:

1. Customers who pay early Choice 3>>

2. Customers who order through less-expensive channels Choice 3>>

3. Customers who do some of the company’s work Choice 3>>

4. Customers who use less resources in their regular purchases Choice 3>>

<<Return to Choice 2