Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: CUSTOMER COST SAVING SEGMENT / CUSTOMERS WHO USE LESS RESOURCES IN THEIR REGULAR PURCHASES
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
| No. | SIC | Year | Notes |
| 1 | 4812 | 2005 | Cingular is the country's biggest cellular carrier. It netted more than 1.4 million new subscribers so it has a total of 50.4 million. The carrier's average monthly subscriber revenue fell to $49.59 but that is attributed to the popularity of its $9.99 a month family add-on lines, as well as other aggressive pricing plans. |
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