Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A LOW PRICE ON ONE PRODUCT TO OBTAIN REVENUES FROM ANOTHER PRODUCT IN A MANUFACTURING OR SERVICE BUSINESS
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
No. | SIC | Year | Notes |
1 | 2711 | 1994 | Giveaway magazines are taking advertising and classifieds away from traditional newspapers. These "free" guides for rentals, homes, cars, etc. attract fewer readers than a newspaper, but readers focused, looking for specific product to buy. |
2 | 3571 | 1999 | PeoplePC Inc. is the latest in an emerging group. These firms give consumers PCs in exchange for signing them to long-term Internet service contracts. Unlike some rivals, PeoplePC won't sell many ads on its Web site. Instead, it plans to get revenue from Internet service and from fees for the sale of goods made via its Web site. |
3 | 5961 | 1999 | Free-PC gives away personal computers that permanently display on-screen ads. |
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