Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A LOW PRICED PRODUCT TO ATTRACT THE CUSTOMER
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
| No. | SIC | Year | Notes |
| 1 | 7375 | 2006 | AOL says it's dropping as many as 5,000 employees, 25% of its global workforce, within six months as it restructures its business to draw more online advertising dollars. Millions of AOL subscribers are expected to stop paying as much as $26 a month for AOL plans, which include technical support via telephone, now that the company is giving away AOL.com e-mail accounts and various software previously reserved for paying customers. The strategy shift marks AOL's latest efforts to stop a long, steady decline in Internet subscribers as more Americans get high-speed service through a cable or phone company. |
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