Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / INDUSTRY RECESSIONS
CHOICE 3 COMPONENT: OFFER A PUT
| No. | SIC | Year | Notes |
| 1 | 4512 | 2009 | JetBlue Airways Corp. said it will give full ticket refunds to eligible passengers who booked and paid for flights and then were involuntarily laid off from their full-time jobs. A spokesman said JetBlue launched the program not because customers were asking for refunds, but because the airline has noticed that passengers were waiting to the last minute to buy tickets, a sign of nervousness about their finances. |
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