Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / PERIODS OF PRODUCT TRANSITION
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
No. | SIC | Year | Notes |
1 | 3571 | 2006 | In order to encourage customers to buy PCs with soon to be outdated Microsoft XP, Microsoft and PCs makers are offering the Technology Guarantee program which provides any new Windows XP buyer with a free or cheap version of Vista upon its release. |
2 | 7372 | 1988 | To maintain market share, Lotus has promised free upgrades to anyone buying the current software now. |
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