Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / SEASONAL SLOW TIMES FOR THE COMPANY
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
| No. | SIC | Year | Notes |
| 1 | 5812 | 1995 | Fuddruckers primarily sells freshly prepared, premium hamburgers. It courts families by allowing children to eat free Monday thru Thursday, giving away balloons and equipping restaurants with video games. |
| 2 | 7011 | 1988 | At Mt. Reba, parents can get free lodging and skiing for children 12 and under when staying midweek in a Bear Valley hotel room, condo or home rental. |
| 3 | 7011 | 1988 | At Mt. Reba, parents can get free lodging and skiing for children 12 and under when staying midweek in a Bear Valley hotel room, condo or home rental. Only midweek stays. |
| 4 | 7372 | 1999 | Microsoft offers free support for users of Money on all questions within its normal business hours. It's $15 a call outside those hours. |
| 5 | 7900 | 1998 | Bargains galore are being offered to entice new tourists. A night's stay at the once-hallowed Caesar's Palace goes for a paltry $79 during the week, and the casino is throwing in $20 in free play to people willing to feed $50 into its slot machines. |
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