Final Customer Purchasing from Intermediary of the Product

We organize the innovation examples according to the costs the customer incurs. Final or end user customers incur four cost steps in connection with the product purchased from an Intermediary supplier. The examples are innovation ideas drawn from management teams in many industries where the teams sought to reduce these customer costs.

Using the following thought outlines, we suggest you conduct your innovation for new ideas to reduce the costs your customers incur with the current product.

  1. ACQUIRE: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location. Examples >>

  2. USE: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product. Examples >>

  3. MAINTAIN: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems. Examples >>

  4. DISPOSE: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product. Examples >>

Basic Strategy Guide Users Go To: Step 18

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