Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

A. Knowledge: Add knowledge

Company and products: Help customers recognize and recall name of company and its products

B. Create brand for company or product

Build entirely new brand

Create brand for finished product

Year SIC Note
1 2005 5399 In the fall of 2004, Wal-Mart began carrying a line of bathroom and tabletop accessories from New York restaurateur and cookbook author Zarela Martinez, whose designs are inspired by Mexican culture and folk art.
2 2002 5812 Originally Panera was Au Bon Pain. Au Bon Pain was limited to major urban centers and other high-density spots. The company sold the Au Bon Pain brand and bought a small operation called St. Louis Bread Co. Panera has about 70% of its units franchised and it now has 369 stores.
3 2000 6211 E-Brokerages continue to compete fiercely for customers. Some are spending as much as $400 in advertising for each new customer added which is double the previous average.
4 2001 6141 American Express started issuing credit cards in the U.S. in 1993 and created the international Blue Card in 1997. The new U.S. version blue Card came out in 1999 and it has a microchip and secure online purchasing and transfer options.
5 2003 5942 Barnes & Noble is publishing books such "The Scarlet Letter," "Moby-Dick," etc just as supermarkets sell their own lines of paper products, soda pop and frozen vegetables. Barnes & Noble is trying to create a "store brand" of books.
6 1994 5411 Great Atlantic and Pacific Tea Company to consolidate the various store brands sold at the chains it owns under the name of America's Choice. America's Choice will receive a $2.7 million television and radio ad campaign.

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