Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Knowledge: Add knowledge
Company and products: Help customers recognize and recall name of company and its products
B. Create brand for company or product.
Build entirely new brand
|1||2002||5812||The new sandwich shops treat sandwich making as an art with fresh-baked breads as the basis of their strategy. Panera employs professional bakers at $13 an hour to make bread from scratch throughout the day. Together Panera and Atlanta Bread Co. offer more than two dozen kinds of breads. The finished products feature fancy names.|
|2||2001||5942||Small-business owners must fight competition from large-chains by improving product selection, service, ambience, and community ties. Booksense is an online branding program that is banding together independent booksellers.|
<< Return to Acquire Steps