Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Knowledge: Add knowledge

Company and products: Help customers recognize and recall name of company and its products

B. Create brand for company or product.

Use an existing company-owned brand

Use brand of a related product

No. Year SIC Note
1 2003 5999 Based on customer response to the maternity lines–started at in 2000 and in 2001–the company rolled out a maternity division.
2 N/A 6141 All customers of MBNA America's platinum card have access to Platinum Passage, a full-service travel agency that guarantees the lowest available airfare at the time of ticketing.

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