Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Knowledge: Add knowledge
Company and products: Help customers recognize and recall name of company and its products
B. Create brand for company or product.
Use an existing company-owned brand
Use brand of a related product
|1||2003||5999||Based on customer response to the maternity lines–started at Gap.com in 2000 and OldNavy.com in 2001–the company rolled out a maternity division.|
|2||N/A||6141||All customers of MBNA America's platinum card have access to Platinum Passage, a full-service travel agency that guarantees the lowest available airfare at the time of ticketing.|
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